The besties want a bespoke membership app for the All-In community.
Their own perfect app.
This is a membership.
This isn’t for everyone, but despite what a few people say, everyone will want in.
Even the mids...
The best memberships are communities.
A membership without community is really just a subscription.
Subscriptions have audiences and you already have an audience.
What you need is a place for your community to connect; with you, and with each other.
Audience
community
“The difference between audience and community is which way the chairs are facing.”
-Chris Brogan
LCA is the leading agency in building Community-Based Products.
Community-Based Products =
Purpose Built + Optimized For Connection
They make you feel like you belong.
With our experience and community-based approach, we can conceptualize, design, build, and grow this product better than anyone else.
We cooked up three high level explorations of what a purpose-built membership app for your community might look like.
Your Founding Members
Like top casino players with VIP access, how will the All-In app seed their app with the most loyal members and build an exclusive, premium community?
The podcast is the spark,
Community is the fire.
Building off of the Friday ritual, the community can use new episodes as an excuse to connect. Pair this with access to exclusive content, member perks, and opportunities for self-expression.
The best excuse to connect
As the app evolves, poker rooms become the spot for sub-communities to form around new and interesting topics - a new reason to open the app every day.
Poker with the besties
Embrace the scarcity loop and keep members on their toes with the opportunity for one of the besties to join the game, and the conversation.
Member status and rewards
Identity and status matter. Let people earn chips and level up through different ways that stimulate a more vibrant community.
Win big by going All-In
Money-can't-buy jackpots for members create unparalleled buzz and affinity. From special tickets to the All-In Summit, 1:1 coaching sessions, or even the opportunity to play a real poker game with the besties.
J(AI)son, Ch(AI)math, D(AI)vid, and S(AI)cks, the Bestie Bots
Banter, Education, Debate and hot takes are some of the things that make the pod magical. How might we bring those same elements into the app? Bestie Bots…
So, how would we bring this to life?
A high level look into the proposed partnership.
Get to know
We work with executive teams at some of the world’s most notable brands.
Fun fact: over a decade ago you did a favor for Greg, the Co-Founder and CEO of Late Checkout.
Rewind 11 years...
Greg was introduced to you, Jason, in 2013 and you offered him a cool opportunity to present at Launch Conference.
He took it, and it paid off.
The app was called Fiveby (later 5by) and in 30 days an idea was presented in front of 2000 people.
We thrive under pressure.
9 months later, the app was acquired by Stumbleupon.
Greg was the Founder, and I (Theo) was the 1st employee.
Back to present day - here’s me walking through some of the work we've done at LCA.
And here’s the Figma file that features those projects (password is ‘lca’)
Figma File
So where do we go from here?
tl;dr - You’re looking for a long term app partner to build your own perfect membership app.
A highly qualified bid would need to be from a group of people who...
Have done it before, many times
We’ve been building apps for over 10 years, and do this today as a core business
Can be a world class partner
Not just an agency. A team who can collaborate with you and push ideas from great to remarkable (we’re known for our insights and ideas, and pushing the vision of billion dollar brands to help them stay ahead)
Gets All-In and love the pod
I am a raving fan. I haven’t missed an episode in over 18 months. I also play poker with friends and use it as an excuse to connect, catch up, and have fun. We also produce a top podcast in-house, hosted by Greg
Has killer product, design, and development talent
We have a highly vetted, exceptional team who has designed with and for the best, but never with the besties
Understands memberships and community
We eat, sleep, and breathe community. We host a paid community on how to build paid communities. We developed a product thesis around community. We believe community is the future, and every great brand will need to become community-based to build a moat and raving fans
Be able to adapt, be flexible, and grow with you
We have a killer team of builders, entrepreneurs, designers, and more. We can scale up and down depending on the roadmap. We’re also proficient at handing off projects when the time is right