Hey Jason, my name is Theo and we’re LCA. We know we’re the right product partners for you and the besties.

Hey Jason, my name is Theo and we’re LCA. We know we’re the right product partners for you and the besties.

Hey Jason, my name is Theo and we’re LCA. We know we’re the right product partners for you and the besties.

See why

See why

See why

The besties want a bespoke membership app for the All-In community.

Their own perfect app.

This is a membership.

This isn’t for everyone, but despite what a few people say, everyone will want in.

Even the mids...

The best memberships are communities.

A membership without community is really just a subscription.

Subscriptions have audiences and you already have an audience.

What you need is a place for your community to connect; with you, and with each other.

Audience

community

“The difference between audience and community is which way the chairs are facing.”

-Chris Brogan

LCA is the leading agency in building Community-Based Products.

Community-Based Products =

Purpose Built + Optimized For Connection

They make you feel like you belong.

With our experience and community-based approach, we can conceptualize, design, build, and grow this product better than anyone else.


We cooked up three high level explorations of what a purpose-built membership app for your community might look like.

Connect you to the others.

Connect you to the brand.

Your Founding Members

Like top casino players with VIP access, how will the All-In app seed their app with the most loyal members and build an exclusive, premium community?

The best memberships are like Studio 54, a “dictatorship at the door, and democracy on the dance floor”. With limited spots and an initial investment required, you'll start with a higher quality foundation. Investment breeds affinity.

The best memberships are like Studio 54, a “dictatorship at the door, and democracy on the dance floor”. With limited spots and an initial investment required, you'll start with a higher quality foundation. Investment breeds affinity.

The podcast is the spark,

Community is the fire.

Building off of the Friday ritual, the community can use new episodes as an excuse to connect. Pair this with access to exclusive content, member perks, and opportunities for self-expression.

Every community needs a home. One with members-only content and access.

Every community needs a home. One with members-only content and access.

Give people a place to connect, with poker chip badges to indicate status.

Give people a place to connect, with poker chip badges to indicate status.

The best excuse to connect

As the app evolves, poker rooms become the spot for sub-communities to form around new and interesting topics - a new reason to open the app every day.

Paying homage to the podcast's origins, where the most fascinating conversations began.

Paying homage to the podcast's origins, where the most fascinating conversations began.

Poker with the besties

Embrace the scarcity loop and keep members on their toes with the opportunity for one of the besties to join the game, and the conversation.

Winning chips is great, but the real win is the connection, conversation, and potential for a bestie to come play a few hands.

Jason just joined your game

Say Hi!

Winning chips is great, but the real win is the connection, conversation, and potential for a bestie to come play a few hands.

Jason just joined your game

Say Hi!

Member status and rewards

Identity and status matter. Let people earn chips and level up through different ways that stimulate a more vibrant community.

winner

You’ve earned an additional 100 chips

Continue

Play 10 Poker Games

Play your first 10 poker games to earn a bonus of 600 chips

Claim Rewards

Daily Active User

Be active daily for a week to earn a bonus of 200 chips

5/7 days complete

Loyal Club Member

Be a member of the All-In app for 3 years to earn 5000 chips

2/3 years complete

Start with default stack of chips then earn more by participating in the community.

winner

You’ve earned an additional 100 chips

Continue

Loyal Club Member

Be a member of the All-In app for 3 years to earn 5000 chips

2/3 years complete

Play 10 Poker Games

Play your first 10 poker games to earn a bonus of 600 chips

Claim Rewards

Daily Active User

Be active daily for a week to earn a bonus of 200 chips

5/7 days complete

winner

You’ve earned an additional 100 chips

Continue

Loyal Club Member

Be a member of the All-In app for 3 years to earn 5000 chips

2/3 years complete

Play 10 Poker Games

Play your first 10 poker games to earn a bonus of 600 chips

Claim Rewards

Daily Active User

Be active daily for a week to earn a bonus of 200 chips

5/7 days complete

Win big by going All-In

Money-can't-buy jackpots for members create unparalleled buzz and affinity. From special tickets to the All-In Summit, 1:1 coaching sessions, or even the opportunity to play a real poker game with the besties.

The top prize could be playing poker at Chamath’s house eating octopus (despite their superhuman intelligence).

The top prize could be playing poker at Chamath’s house eating octopus (despite their superhuman intelligence).

J(AI)son, Ch(AI)math, D(AI)vid, and S(AI)cks, the Bestie Bots

Banter, Education, Debate and hot takes are some of the things that make the pod magical. How might we bring those same elements into the app? Bestie Bots…

Chat with different Bestie Bots for more directed and industry-specific conversations.

Watch AI personalities clash in playful bestie banter.

Chat with different Bestie Bots for more directed and industry-specific conversations.

Watch AI personalities clash in playful bestie banter.

So, how would we bring this to life?

A high level look into the proposed partnership.

July

Define & Align

Align on vision & success

Community immersion

Insights -> Ideas

Align on MVP

August + September

Design & Test

Design the MVP

Prototype core flows

Showcase at All-In Summit

Test with community

October -> Q1 ‘25

Develop & Ship

Iterate design if needed

Build MVP

Nail GTM

Launch in App Store

Q1 ‘25 -> Q3 ‘26

Maintain & Grow

Dial in Roadmap

Scale with more members

Make it world’s greatest app

Handoff with support

$250k-$500k*

$750k-$1.5M*

*Directional estimates based on past projects. Scope and timeline IMPACT budget

July

Define & Align

Align on vision & success

Community immersion

Insights -> Ideas

Align on MVP

August + September

Design & Test

Design the MVP

Align on visual style

Showcase at All-In Summit

Prototype core flows

Test with community

October -> Q1 ‘25

Develop & Ship

Iterate design if needed

Build MVP

Launch Beta

Nail GTM

Launch in App Store

$500k-$1M*

$250k-$500k*

July

Define & Align

Align on vision & success

Community immersion

Insights -> Ideas

Align on MVP

August + September

Design & Test

Design the MVP

Showcase at All-In Summit

Prototype core flows

Test with community

October -> Q1 ‘25

Develop & Ship

Iterate design if needed

Build MVP

Nail GTM

Launch in App Store

$250k-$500k*

Q1 ‘25 -> Q3 ‘26

Maintain & Grow

Dial in Roadmap

Scale with more members

Make it world’s greatest app

Handoff with support

$750k-$1.5M*

Q1 ‘25 -> Q3 ‘26

Maintain & Grow

Dial in Roadmap

Scale with more members

Make it world’s greatest app

Handoff with support

$750k-$1.5M*

*Directional estimates based on past projects. Scope and timeline drive budget

*Directional estimates based on past projects. Scope and timeline IMPACT budget

*Directional estimates based on past projects. Scope and timeline IMPACT budget

Get to know

We work with executive teams at some of the world’s most notable brands.

Fun fact: over a decade ago you did a favor for Greg, the Co-Founder and CEO of Late Checkout.

Rewind 11 years...

Greg was introduced to you, Jason, in 2013 and you offered him a cool opportunity to present at Launch Conference.

He took it, and it paid off.


The app was called Fiveby (later 5by) and in 30 days an idea was presented in front of 2000 people.

We thrive under pressure.


9 months later, the app was acquired by Stumbleupon.

Greg was the Founder, and I (Theo) was the 1st employee.

Back to present day - here’s me walking through some of the work we've done at LCA.

And here’s the Figma file that features those projects (password is ‘lca’)

Figma File

So where do we go from here?

tl;dr - You’re looking for a long term app partner to build your own perfect membership app.

A highly qualified bid would need to be from a group of people who...

Have done it before, many times

We’ve been building apps for over 10 years, and do this today as a core business

Can be a world class partner

Not just an agency. A team who can collaborate with you and push ideas from great to remarkable (we’re known for our insights and ideas, and pushing the vision of billion dollar brands to help them stay ahead)

Gets All-In and love the pod

I am a raving fan. I haven’t missed an episode in over 18 months. I also play poker with friends and use it as an excuse to connect, catch up, and have fun. We also produce a top podcast in-house, hosted by Greg

Has killer product, design, and development talent

We have a highly vetted, exceptional team who has designed with and for the best, but never with the besties

Understands memberships and community

We eat, sleep, and breathe community. We host a paid community on how to build paid communities. We developed a product thesis around community. We believe community is the future, and every great brand will need to become community-based to build a moat and raving fans

Be able to adapt, be flexible, and grow with you

We have a killer team of builders, entrepreneurs, designers, and more. We can scale up and down depending on the roadmap. We’re also proficient at handing off projects when the time is right

I see your bid, and raise you a phone call.

Call Me

Let's rock.